Atlas International School Website Redesign
UX Strategy & Design Lead
Project Overview
Redesigning Atlas International School’s website into a modern, streamlined platform that helps prospective families navigate their decision with clarity and confidence. The project centers on strategic information architecture, strong visual hierarchy, and parent-focused UX to support enrollment and engagement.
The Challenge
The original Atlas International School website exemplified common problems in educational web design: information overload, poor visual hierarchy, and navigation that prioritized organizational structure over user needs. Key UX Problems: • Overwhelming homepage with dense text blocks and competing calls-to-action • Poor information architecture that buried critical admissions information • Weak visual hierarchy making it difficult to scan and find relevant content • Unclear value proposition - parents couldn't quickly understand what made Atlas unique • Complex navigation that didn't match prospective families' mental models • No clear conversion path from interest to application
Process & Approach
UX Strategy & User Research
Analyzed competitor educational websites and enrollment best practices
Identified primary user personas: prospective parents researching school options
Mapped user journey from awareness to application submission
Conducted stakeholder interviews to understand enrollment challenges
Information Architecture Redesign
Restructured content hierarchy around parent decision-making needs
Created clear navigation paths: Philosophy → Programs → Application
Prioritized key differentiators (8:1 ratio, traditional values, family focus)
Simplified complex institutional information into scannable formats
Visual Design & Hierarchy
Designed clean, modern layout with strategic white space usage
Established clear visual hierarchy using typography and color
Created compelling hero sections with emotional family imagery
Implemented consistent design system across all pages
Conversion Optimization
Designed prominent, contextual CTAs (Apply Now, Schedule Tour)
Created trust signals through philosophy icons and family testimonials
Streamlined contact forms and application funnel
Optimized mobile experience for on-the-go parent research
Development & Launch
Built responsive website with modern web standards
Implemented analytics tracking for enrollment funnel optimization
Conducted stakeholder review and refinement
Launched with comprehensive testing across devices and browsers
Outcome & Results
The Atlas International School redesign is currently in development, with the goal of transforming a cluttered, overwhelming website into a clean, strategic platform that better serves prospective families and supports the school's enrollment objectives. Anticipated User Experience Improvements: • Reduce cognitive load through clean design and strategic white space • Improve information findability with intuitive navigation and clear hierarchy • Enhance decision-making support through structured content and clear value propositions • Streamline the application process with prominent, contextual CTAs Expected Business Impact: • Strengthen brand positioning as a premium, family-focused educational option • Improve conversion funnel from homepage visits to tour scheduling • Enhance competitive differentiation through clearer communication of unique value • Increase stakeholder confidence in digital presence and marketing efforts
Project Details
Role:
UX Strategy & Design Lead
Team:
Solo project with client stakeholder collaboration
Key Highlights:
• UX Strategy & Research
• Information Architecture
• Conversion Optimization
Impact:
In Progress
Skills & Tools: